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Company Name:
Williams-Sonoma, Inc
Approximate Salary:
Not Specified
San Francisco, California
United States
Position type:
Full Time
Experience level:
5-7 years
Education level:
Bachelor's Degree

Manager, Database Marketing

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Position Summary

The Database Management team is a critical component of Williams-Sonoma's Analytics and Data Science team. This team is chartered with unlocking the power of customer data with analytics to uncover insights and drive multi-channel marketing programs and customer experiences across all WSI brands.

Reporting to the Director of Customer Analytics, the Manager of Database Marketing is focused on building and maintaining the core, foundational data platforms that power insights and programmatic and algorithmic customer experiences (e.g. marketing campaigns, personalization, targeting, loyalty programs).

This role leads activities of diverse and complex functional domains. Successful candidates will exhibit:

* Expertise in large-scale data and database marketing and ETL best practices
* Hands-on data management and root-cause analysis skills

Fearlessness to challenge the status-quo
* Strong ability to translate technical topics to non-technical audiences, and vice-versa
* Impact-driven business savvy


Own the Customer Data Warehouse

* Serve as the primary business owner and steward of WSI's customer data warehouse (CDW), responsible for driving its maintenance, usage, accessibility and impact.

* Become the in-house expert on the database landscape, deep-dive root-cause analyses, wrangling disparate data sources, and routine upstream/downstream analyses and debugging.
* Collaborate with Customer Analytics, Marketing and IT teams to address and resolve data issues. * Deliver business and process advancements through creative uses of data and technology.
* Regularly measure data improvements and metrics and translate into meaningful business terms for WSI leadership
* Oversee custom software tools that perform ETL, maintenance, and matching: e.g., Trillium, Informatica MDM/IDQ

Lead Data Quality

* Responsible for the quality and timeliness of WSI's customer data warehouse
* Proactively maintain and monitor data quality metrics and identify strategies and solutions for improvement
* Understand and translate data quality into business terms

Optimize IT Resources and Relationships

* Serve as the primary liaison between Marketing and IT
* Prioritize, shepherd and translate requests for information and business requirements to IT partners, product managers and developers
* Drive marketing data needs amongst cross-functional systems initiatives and projects
* Build and execute UAT approaches across data-related Marketing and non-marketing projects, with foresight of complex system interactions and dependencies


* Bachelor s in Economics, Mathematics, Research, Psychology or related analytical field
* 5-7 years business experience in database marketing analysis, market research or related field

* Excellent SQL skills required
* 5+ years of technical experience in tools such as R, Python, and SAS. Experience with Hadoop/Hive highly desirable
* Excellent written and verbal communications skills
* Strong project management skills
* Team leadership skills and the ability to act independently or with general direction as a senior contributor
* Experience with relational databases (i.e. Oracle, Oracle Developer products), decisions support software (Business Objects, MicroStrategy, SAS or equivalent), and marketing automation, data mining or CRM applications

PLEASE NOTE: This role is not eligible for Visa sponsorship or relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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