Company Name:
Pfizer
Approximate Salary:
Not Specified
Location:
New Orleans, Louisiana
Country:
United States
Industry:
Healthcare
Position type:
Full Time
Experience level:
5-7 years
Education level:
Master's Degree

Country Brand Lead Oncology

 

POSITION SUMMARY

 

Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country

 

Responsibilities

 

  • Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s)

  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

  • Select best-fitting modules from regional content; translate and trans-create brand materials, as needed

  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

  • Forecast brand performance and track progress towards target

  • Allocate and execute in country brand budget

  • Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, Health and value,supply etc

  • Train Field Force on product positioning and prioritization

  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

 

POSITION RESPONSIBILITIES

 

Accountable

 

  • Brand Plan: review of brand strategies by regulatory / legal

  • Campaign Development: Select best fitting modules for country needs

  • Promo Meetings: Manage compliance review of materials

 

Shared Accountability

 

  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL)

  • Long-range forecasting (with CM/BU Lead and RTAL)

  • Revenue adjustments, as needed (with CM/BU Lead and RTAL)

  • Develop promotional meetings strategy (with RTAL)

  • Validate brand-specific messages, design training (w/medical, regulatory)

  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

 

ORGANIZATIONAL RELATIONSHIPS

 

Country Managers /Business Unit Leads, Legal Lead, Country Portfolio Leads, Market Access Lead, Medical Affairs Lead, Regulatory Lead, Customer Marketing roles, RTAL/RTL/SBM, eMCM marketing, GCO Marketing services, and Business Analytics & Insights (BAI)

 

Financial Accountability

 

Responsible for business driven from managing assigned Oncology portfolio.

 

EDUCATION AND EXPERIENCE

 

  • Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.

  • Experience in oncology is a plus.

  • Bachelor's Degree is required and Master degree or MBA is a plus

  • Broad knowledge and experience of the north Africa business dynamics is a Plus

  • Proven track record as key achiever

 

TECHNICAL SKILLS REQUIREMENTS

 

Expect candidates to demonstrate these competencies

 

  • Acts decisively

  • Seizes accountability

  • Grows- self

  • Change Agile

  • Self-awareness

  • Commits to "One Pfizer"

  • Peer relationship

 

Expect candidates to demonstrate these commercial /management competencies

 

  • Marketing , Customer and Competitor Insight

  • Marketing Execution

  • Strategic and Operational Business/Marketing Planning

  • Data analysis, interpretation and communications

  • Performance and Program Metrics

  • Exceptional interpersonal skills

  • Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

  • Exceptional prioritization -among/across brands, resource-constrained context;

  • Vendor management

  • Proficiency in the local language as well as English proficiency

 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.