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Company Name:
Approximate Salary:
Not Specified
Englewood Cliffs, New Jersey
United States
Customer Service
Position type:
Full Time
Experience level:
6-9 Years
Education level:
Bachelor's Degree

Category Management Strategy Manager


Background & Purpose of the Job

  • Customer Development, or CD, is what we call our Sales organization at Unilever. CD works closely with customers to pioneer new products, build categories, and deploy best in class retail and shopper capabilities.
  • The Category Strategy Manager will drive growth of the Hair Care category and its trade customers. This person will interface with many key organizational functions to design, facilitate, and implement national Category Management strategies, processes, and tools.

Who You Are & What You’ll Do
In this role, you will:

  • Determine industry, category, shopper and consumer trends to proactively seek and recommend solutions to drive accelerated category growth
  • Convert brand strategy into strategic merchandising strategies with actionable recommendations for customers
  • Develop Category Management strategies providing insights and retail solutions, specifically addressing assortment, shelving, and call to action

Click apply if…

  • You’re a strategy guru: You will create and deliver actionable sales stories and strategies with solutions for internal and external customers. You will create the future retail experience for hair care
  • You love to win, and have fun doing it: You will not only shape strategies and tactics to drive category growth, but will also work with the field cat man teams to land initiatives with our strategic customers 
  • You’re a story teller: You will work with Shopper Insights and Consumer Insights Managers to integrate shopper understandings into category management initiatives
  • You’re a change maker: You will work with brand development to shape our innovation funnel and the insights needed to land them in market flawlessly.
  • You’re a dot connector: You will integrate category management and shopper insights information into Customer Marketing & Brand Marketing Materials. You will serve as a liaison between field sales/retail customers and HQ brand teams to facilitate field execution of category initiatives.


What You’ll Need To Succeed

  • Bachelor’s Degree required, MBA a plus
  • 6 to 10 years’ experience in consumer packaged goods, specifically in category management
  • 3 to 5 years’ customer facing experience with an understanding of retailer merchandising dynamics in a sales or category leadership role 
  • Experience with syndicated data sources (ACNielsen, IRI, etc.) a plus
  • Ability to analyze consumer/shopper insights in category management sales stories and strategies
  • Project Management of extended research plans 
  • Strong analytical and data interpretation capabilities a must; ability to translate data into compelling sales stories