Company Name:
United Airlines
Approximate Salary:
Not Specified
Location:
Chicago, Illinois
Country:
United States
Industry:
Marketing
Position type:
Full Time
Experience level:
2-4 Years
Education level:
Bachelor's Degree

Intern - Marketing (MBA - Summer 2018)



    We have a wide variety of career opportunities around the world — come find yours.

    Marketing overview
    At United, the Marketing department manages our brand, grows revenue from core and ancillary products and drives customer acquisition and engagement through new product development, advertising campaigns, and sponsorships.  The department is comprised of several functions consisting of: Global Advertising, Sponsorships, Targeted Marketing, Research & Insights, Brand Strategy & Design, Lounges & Ground Products, Onboard Products, and Editorial.       


    Job overview and responsibilities
    The Marketing department will have multiple intern opportunities for MBA students, and we are looking for passionate marketers that have the agility to work across multiple functions.  Whether developing marketing campaigns to drive engagement with our MileagePlus members, researching future travel trends and how they will impact business travel preferences, or designing what our next generation business class experience will be, these roles will have a meaningful impact on how customers experience and perceive United Airlines.  Intern opportunities for Marketing include:  
     

        Advertising, Sponsorships & Activations, and Targeted Marketing
            Execute marketing communications which promote United’s business objectives and products/services
            Collaborate advertising agencies on media and creative planning for advertising campaigns across markets
            Develop and coordinate events that elevate our sponsorships and promote United with our target audiences
        Brand Strategy & Product Development
            Develop brand standards and products, including both onboard, ground products, and brand design across facilities (ex. airports, training centers, break rooms and offices)
            Ensure brand standards are met and communicated across the organization; execute station brand refresh projects based on brand standards
        Marketing Research & Insights
            Develop business cases and strategic recommendations supporting new initiatives
            Structure/lead research projects to inform new product development

    Required

        Demonstrated passion for customer insights and marketing strategy
        Highly organized and self-motivated, with excellent interpersonal skills; comfortable collaborating with a variety of stakeholders
        Excellent written and verbal communication and presentation skills; confident presenting to senior audiences
        Comfortable manipulating complex datasets to solve problems and uncover insights; familiar with financial and statistical analysis
        Ability to manage multiple, competing priorities and ensure attention to detail
        Proven proficiency with Microsoft Office (Excel, PowerPoint)
        Completion of Masters/MBA degree by June 2019; coursework in Marketing highly valued
        Positions will be based in Chicago, IL
        Must be legally authorized to work in the United States for any employer without sponsorship
        Successful completion of interview required to meet job qualification
        Reliable, punctual attendance is an essential function of the position


 

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT

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