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Company Name:
Flexion Therapeutics, Inc.
Approximate Salary:
Not Specified
Location:
Burlington, Massachusetts
Country:
United States
Industry:
Marketing
Position type:
Full Time
Experience level:
4-6 Years
Education level:
Master's Degree

Director, Physician Marketing

 

Flexion Therapeutics is a specialty pharmaceutical company focused on the development and commercialization of novel, local therapies for the treatment of patients with musculoskeletal conditions, beginning with osteoarthritis (OA), a type of degenerative arthritis. The company is currently advancing a drug candidate that has the potential to provide rapid, powerful, and durable pain relief compared with existing therapies. Our lead product candidate, Zilretta™ (also known as FX006) is a sustained-release, intra-articular, non-opioid investigational treatment in late-stage development for patients with moderate to severe OA pain.

 

The Role:

 

As we continue our growth during this critical period, we are looking for a strategic and dynamic Director-level leader to join the Marketing team and focus on developing and executing our brand strategy with physicians and other stakeholders in HCP accounts. This role will need to work closely with all Commercial stakeholders inside the company (e.g., Sales, Market Access, Training, Market Research, Patient Marketing, Medical Affairs) and develop strong relationships with our customers. This position offers an extraordinary opportunity to play a lead role on a launch brand team. This person will be critical in articulating our strategy and ensuring that it is executed through an integrated and aligned set of commercial offerings. This position will report to the VP, Marketing and offers an opportunity to be part of the creation of a world-class commercial organization.

 


Responsibilities:

 

  • Drive ongoing development of the overarching brand strategy for ZILRETTA for osteoarthritis, aligning the efforts of the broad cross functional team which will support the brand. Articulate our understanding of the current market and customer, our brand strategy, and the plan for all tactics and execution to accomplish clear brand objectives.
  • Ensure that all physician-facing and account-facing materials and initiatives are consistent with brand strategy and objectives and serve the needs of our customers in a seamless, cross-functional manner. Align with Commercial team and Medical colleagues as appropriate.
  • Build a powerful and enduring brand for Zilretta through insightful branding and messaging for physician customers.
  • Drive physician-focused marketing initiatives to prepare for launch and to ensure achievement of product trial, use and revenue goals in the launch period and beyond.
  •  Partner closely with Sales leadership and Sales Training to develop highly effective training content and learning curriculum that brings our strategy and materials to life for our customers.
  • For the post-launch period, develop mechanisms to seek and digest market/customer/sales rep feedback and metrics and nimbly chart our strategy to put those learnings into action (e.g., “stay the course” versus “course correct as needed”).
  • Devise and oversee market research and intelligence needs and work closely with colleagues to implement initiatives which maintain a detailed understanding of all relevant customer needs.
  • Develop and leverage strong relationships with key opinion leaders, numerous physician customers and other field stakeholders.
  • Represent Flexion at industry conferences, meetings and trade shows to build market awareness and educate customers.
  • Closely monitor market activities and develop and implement strategies to proactively seize key opportunities and meet challenges.
  • Create, monitor, and report on all relevant metrics of marketing initiatives.
  • Be a “player-coach”; also manage members of the marketing team to accomplish goals above.

 

Requirements:

 

  • Minimum 7-10 years of experience in the pharmaceutical industry. A “marketing” orientation and skill set is a must.
  • Experience marketing a pharma product, setting brand strategy and messaging the nuances of a data-based clinical sell is a must.
  • Launch experience (preparing and executing post-approval) required. Pharma Sales experience would be strongly preferred.
  • Previous experience in osteoarthritis or pain would be helpful, as would experience with specialty injectables/“buy-and-bill” models.
  • Strong leadership skills with the ability to champion the brand and align internal cross-functional stakeholders and achieve results through collaboration.
  • Excellent written and oral communications skills.
  • Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
  • Ability to clearly and effectively communicate strategy and ideas, both verbally and written, across sales, marketing, matrix partners as well as external advocate community.
  • Strong analytical and interpersonal skills, proven track record of effectively and efficiently driving performance, strong ability to build alignment and collaborative working relationships, proven project management experience, demonstrated success in managing multiple priorities, knowledge and experience in navigating the MLR approval process.
  • Strong sense of professionalism, accountability, and urgency.
  • Reliable and responsible management of budgets and expenses.
  • Last but not least, experience managing a team of capable professionals, delivering performance along with personal growth.

 

Education:

 


• B.A./B.S. required. MBA or other advanced degree preferred.